Celebrity Life
On’s Cloudultra Nite Is for the Night Owls
In the past few years, the running footwear scene has been blown wide open. New names have entered the space to challenge the old guard and none has done that more effectively than On. The Swiss brand has not so slowly taken over the performance sphere with distinctive visuals and equally attractive technicals. The latest […]
Our On Collaboration Can Only Be Bought at Zurich Airport
Brand: Highsnobiety x On Model: Cloudswift Release Date: Available now Price: 220CHF (approximately $240) Buy: Exclusively available at Highsnobiety‘s Gate Zero concept store in Zurich Airport What We’re Saying: Highsnobiety has teamed up with leading Swiss sportswear brand On to commemorate its Gate Zero concept store in Zurich Airport. Together, Highsnobiety and On have created a special, collaborative […]
We Go Running With Brooklyn’s Favorite Café and Radio, Rise Radio
Whatever you think about the act of manifesting, there’s something to be said for the apt naming of Brooklyn-based spot Rise Radio. A café, event space, and livestream radio platform with over 65 hours of music and programming a week, Rise Radio is a space dedicated to creative self-expression and connecting the community. Opening its […]
Data Shows On Sneakers Are One of the Hottest Men’s Products This Quarter
When Lyst announced its list of the hottest brands, men’s products, and women’s products for Q3 2021, it was no surprise to see Balenciaga and YEEZY near the top. What may have been a surprise to some, however, was the inclusion of On’s Cloud running sneaker, which sits at 7th on the list. The Swiss brand, […]
This is Why ON’s Cloudnova is the Ultimate Everyday Sneaker
When ON released the Cloudnova last year, it marked a turning point — it was the brand’s first running-inspired shoe to enter the lifestyle domain. For the 10 years prior to the Cloudnova’s launch, ON had been strictly focused on performance running, the only exception being its court-style range co-designed with Roger Federer. The Cloudnova, however, took everything […]
Celebrate Marathon Season (With or Without Actually Running) With On’s Event Series
Even for non-runners, marathons are major annual events. For one day only, roads shut down across the city to make way for thousands of people from all over the world to pound the pavement together, as thousands more cheer them on from the sidelines. Considering that most renowned marathons were canceled last year, 2021’s marathon […]
On’s Race to the NY Stock Exchange Is Only the Beginning
Following reports last month, On has now officially been listed on the New York Stock Exchange. A group of 100 runners, including all five co-founders of the Swiss sportswear brand, made their way through Manhattan and over to Wall Street to ring the stock exchange’s famous bell. Sources previously reported that On was hoping to […]
On Running Aims For the Sky With IPO
It almost seems as if On Running appeared out of nowhere one day, because this year, the label has been everywhere – and now it is aiming for an IPO. Born in Zürich, Switzerland, in 2010, the label was started based on one idea: “Soft landings followed by explosive take-offs.” On wanted to revolutionize the […]