Celebrity Life

The retail industry is a fast-evolving sector. Trends and consumer behaviour that were in play two years back are obsolete today. No wonder then, despite years of studying fashion, it remains a challenge for most budding designers to convert their skills to profit. To help these designers find a firm footing in such a competitive industry, Omnilytics has launched the Omnilytics Fashion Academy (OFA) in Kuala Lumpur. Their super power: Data Analytics. Designers desperate to make a mark in the retail industry will now have the assistance of the OFA online programme to help them every step of the way — from planning, merchandising, designing, buying, to launching and finally, manufacturing, promoting and getting clearances. [inline_related_article article_id="140635"]
Launched in 2014, Omnilytics is a fashion analytics platform and the brainchild of Kendrick Wong, a young and successful entrepreneur who was featured in the Forbes 30 Under 30 list. The premise of this creation stemmed from the idea of making real-time market intelligence data accessible to retailers worldwide. Today, Omnilytics’ services are used by 75,000 brands, including luxury clothing major Salvatore Ferragamo, skincare and cosmetics giant Shiseido, shoe store Melissa and sportswear giant Adidas. Showing support to this endeavour are leading fashion brands Zalora, Marshmallowscarf and FashionValet. [inline-quote author="Kendrick Wong, CEO of Omnilytics "]"“We understand the glamorous allure of the fashion industry has motivated many aspiring fashion brand owners to launch their brands. This often comes at the expense of establishing solid business fundamentals leading to only 47% of retail businesses remaining in operation after 4 years. The businesses that survive beyond the 4 years often plateau with no strategy to grow beyond the ceiling. With that in mind, we launched the OFA to increase the overall level of commercial awareness of fashion brands so that these brand owners can employ the right skills and tools at every step of the journey,” "[/inline-quote] At the launch, Barry Ooi, former CEO of homegrown apparel brand Twenty3 and current head of fashion analytics at Omnilytics said, “It’s a common scene where fashion businesses are stuck with slow-moving inventory stemming from a lack of understanding of what their customers are looking for. Brands first need to have a strong grasp of their market and their competitors. Combined with the knowledge of their internal data, only then can they create strong growth strategies.”
And this is exactly what the fashion academy aims to achieve through its 11 online modules, with over 50 chapters available under three packages. Industry experts with a combined experience of over 30 years have poured their learnings and insights from their personal entrepreneurial successes and failures into these chapters.

For more details on the new OFA program, visit omnilytics.co

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