Celebrity Life

They may not be athletes but theses models and social media darlings are bringing sports brands to the attention of the masses.

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Rihanna's highly-anticipated streetwear collection for sportswear conglomerate Puma has landed in stores worldwide.

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The classic sneakers get a little boost by Puma with the new Puma Suede Platform Sneakers.

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Puma’s Blaze of Glory sneaker receives a luxe update in this collaboration with Filling Pieces.

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You’ve met the first iteration; now say hello to Chapter 2 and 3.

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Bright colors, New York symbols and graffiti art comes out to play in this very street-style collection.

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The German automobile firm and sportswear company collaborate to make some of the most futuristic running shoes ever.

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Find out the beauty trends to look out for next season by referencing the most striking and popular looks at fashion week.

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Sports wear manufacturer Puma has unveiled the first fruits of a collaboration with Barbadian singer Rihanna and her Fenty label.

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German sportswear manufacturer Puma has signed a partnership with Kering Eyewear to create sunglasses and optical frames.

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Rihanna struck a pose in a visor, crop top, leggings, and jumper tied around her waist paired with Puma’s new Pulse XT trainers.

The post Rihanna’s First Ad For Puma Released appeared first on LUXUO.

Rihanna has signed as creative director for German sportswear brand Puma and will work on a women's capsule collection of clothing and footwear.

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