Celebrity Life

Etched somewhere in the playbook for how to keep your brand fresh is a chapter about the power of collaboration. The possibility of repositioning your brand — emphasizing a side to it that your customers rarely get to see — should not be underestimated. And, since we live in a time where collaboration’s boundaries are […]

There’s a tendency to think that complexity makes for better design, but sometimes it’s the simplest of ideas that are the most impactful. Reality To Idea’s work is a testament to that. The Los Angeles-based design studio’s signature monochrome sketch-like style simplifies an idea to its most minimal form, and yet you can recognize instantly a mile […]

Reality to Idea, the design studio of graphic artist Joshua Vides, is known for turning everyday objects into three-dimensional sketches. This weekend, the team scaled it up a notch and transformed an entire pop-up store (and its facade) into a monochrome, sketched reality in honor of their collaboration with Havaianas. The collaboration, which launched last […]

Havaianas has linked with Reality To Idea, the design studio of graphic artist Joshua Vides, on a collection of beach-side essentials. The partnership sees Vides lend his signature black-and-white aesthetic to two styles of Havaianas flip-flops — the Top and the Tradi Zori — a t-shirt, socks, and a towel. Reality to Idea was founded in […]