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Celebrity Life

Kingsford x Reality to Idea Is the Studio’s Hottest Collab Yet

Joshua Videsā€˜Ā latest collaboration through his Reality to Idea design studio is pure flames — literally. The Southern California-based visual artist and illustrator teamed up with the grillmasters at KingsfordĀ®ļø for the second edition of its Fire Drop series. The inaugural Fire Drop launched this past summer with celebrity jeweler Ben Baller customizing a blinged-out, limited […]

Joshua Vides Proves Custom Sneaker Dreams Can Come True

Brand: Joshua Vides x New Balance Model: 57/40 Release Date: 2021 Price: TBC Buy: TBC Editor’s Notes: It’s crazy to think that it was four years ago that Joshua Vides burst into the mainstream with his now-iconic Nike Air Force 1 customs. Since 2017, his white and black outlined aesthetic has become instantly recognizable and […]

Joshua Vides’ New BMW Collaboration Runs Deep

We are living in a time when creative boundaries are only there to be broken. The demarcation between distinct genres and styles has been blurred by expert multi-hyphenate artists and creators to such an extent that it’s a thing of the past. Why can’t music artists perform in video games? Who says ice cream brands […]

Get to Know Reality To Idea, the Design Studio Turning Objects into 3D Sketches

There’s a tendency to think that complexity makes for better design, but sometimes it’s the simplest of ideas that are the most impactful.Ā Reality To Idea’sĀ work is a testament to that. The Los Angeles-based design studio’s signature monochrome sketch-like style simplifies an idea to its most minimal form, and yet you can recognize instantly a mile […]

Turning the Beach Into a Sketch — Inside Reality to Idea x Havaianas’ LA Pop-Up

Reality to Idea, the design studio of graphic artist Joshua Vides, is known for turning everyday objects into three-dimensional sketches. This weekend, the team scaled it up a notch and transformed an entire pop-up store (and its facade) into a monochrome, sketched reality in honor of their collaboration with Havaianas. The collaboration, which launched last […]

Up Your Beach Game With Havaianas X Reality To Idea’s New Collab

Havaianas has linked with Reality To Idea, the design studio of graphic artist Joshua Vides, on a collection of beach-side essentials. The partnership sees Vides lend his signature black-and-white aesthetic to two styles of Havaianas flip-flops — the Top and the Tradi Zori — a t-shirt, socks, and a towel. Reality to Idea was founded in […]
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