Celebrity Life
How Much Is a Sneaker Collaboration Worth Anymore?
Scarcity, high barriers to entry, and authentic storytelling are what make sneaker collaborations so special — for brands, consumers, and collaborators alike. In the past, when sneaker collaborations were announced or set to be released, there was a tangible excitement in the air. Collaboration lies at the core of sneaker and streetwear culture, yet in recent times, […]