Celebrity Life

As we transition into a new decade, enriching oneself no longer just means the enhancement of a single element in one’s life. This is exactly the reason why HSBC Jade has initiated The Enrich List: an assortment of 50 exclusive and extraordinary experiences around the world to help their customers broaden their minds and perspectives in the long run.

Besides luxury concierge services and banking services, The Enrich List was created as a source of inspiration for customers to achieve self-enrichment.

Fashioned in partnership with a team of experts, The Enrich List is built on four fundamental pillars: Curated Adventure, Ultimate Wellbeing, Game Changers and A Purposeful Life. Each of these themes relate to the broader idea of enrichment: from self-development and exploration to taking on challenges and giving back.

[caption id="attachment_189006" align="alignnone" width="2560"] Alice Fok (Image: Matthew Ng/Lifestyle Asia)[/caption]

“I think what the clients really want is to create a certain experience for themselves as well as their loved ones” states Alice Fok, the Head of Customer Proposition and Marketing at HSBC. “[We want to help our clients] not only to grow their wealth but also their wellbeing as well as self-improvement,” she added.

The idea of the Enrich List was formed out of a survey that was conducted by HSBC in eight major markets where HSBC Jade is being offered. Survey results concluded that a whopping 77 percent of participants think that it is very important to grow their personal wellbeing, more so than their wealth. Indeed, the growth of material wealth is important to enjoy the luxuries we have, but a deeper, personal level of growth stems from the enrichment of oneself.

Curated Adventure

The first pillar, Curated Adventure, refers to exclusive, tailored travel activities with unique adventures. Transformative voyages of discovery have been specially selected to give customers the most out of their journey. These include the Dinner da Vinci, where participants can indulge in a feast their eyes on Leonardo da Vinci’s ‘The Last Supper’ in Milan’s Basilica di Santa Maria delle Grazie, before tucking into a private supper of their own in the presence of the masterpiece.

Ultimate Wellbeing

According to celebrity and wellness coach Denise Keller, “enriching oneself is the ultimate state of being”. For the Enrich List, Ultimate Wellbeing experiences symbolise an investment into mental and physical wealth. Although monetary wealth is important, these experiences highlight the old adage, “health is wealth”, and takes the wellbeing movement to the next level.

[caption id="attachment_189007" align="alignnone" width="806"] Denise Keller (Image: Matthew Ng/Lifestyle Asia)[/caption]

Keller also mentioned, “more and more people are discovering that spiritual wellness is the new luxury, the new wealth. Spiritual wellness not only allows you to seek meaning and purpose in human existence, but it also allows you to appreciate your life experiences for what they are. When you find meaning in your life experiences, you will be able to develop harmony with your inner self and the outside world, which ultimately grants you balance.”

Ultimate Wellness experiences include options like a fitness-focused retreat in Equinox Hotel, New York, a rejuvenating thalassotherapy treatment at luxury Sardinian resort, and even a cathartic crying therapy session in Japan.

A Purposeful Life

The meaning of a purposeful life differs individually, but for The Enrich List, leading a purposeful life is to search for a higher purpose with a desire to leave behind a respectful legacy.

[caption id="attachment_189008" align="alignnone" width="2560"] Christopher Kong (Image: Matthew Ng/Lifestyle Asia)[/caption]

They have teamed up with Dearborn, a modern-American supper club helmed by Chef Christopher Kong, as one of their experiences in Singapore. Here, find thoughtful cuisine with a focus on minimal waste, regional produce and sustainable seafood. Chef Chris honed his skills at numerous award-winning for the last 15 years before creating Dearborn, his very own private dining space. He shared, “I hope to leave diners with more knowledge and awareness about the ingredients available in the region and the awesome things that farmers here are doing. Hopefully it sparks an interest to find out more about how our everyday food choices affect everything.”

[caption id="attachment_189009" align="alignnone" width="2560"] Edmond Wong (Image: Matthew Ng/Lifestyle Asia)[/caption]

Leaving behind a legacy is something that resonates with Edmond Wong, third-generation family member running heritage brand Kim Choo Kueh Chang. He expressed that maintaining his grandmother’s legacy goes beyond protecting her recipes. “What we have today, as part of our business model, is to ensure that our heritage brand goes beyond producing heritage food items. We have now a Singapore Visitor Centre to manage, and are very honoured to be given the opportunity to service our community by being precinct [Katong and Joo Chiat] caretakers.”

[caption id="attachment_189010" align="alignnone" width="2560"] Lim Tian Wee (Image: Matthew Ng/Lifestyle Asia)[/caption]

Tian Wee, best known as the owner of Gryphon Tea, shares the same sentiments. In 2016, he founded Ujong Gourmet, a sister brand under Gryphon Tea, as part of efforts to drive a renewed interest in the classic Southeast Asian coconut jam.

Purposeful Life experiences under The Enrich List include privately-guided, safari experiences with a focus on sustainability and conservation, mission trips to survey temples in Cambodia and journeys to Japan to preserve cultural heritage damaged by the 2011 earthquake.

Game Changers

Experiences in the Game Changers category are made for those who are looking to move out of their comfort zone both personally and professionally, as well as engage in self-discovery. They serve as a way for customers to get involved in experiences different to what they would usually be accustomed to, and also to inspire them to create something out of it.

[caption id="attachment_189011" align="alignnone" width="2560"] Simon Wong (Image: Matthew Ng/Lifestyle Asia)[/caption]

We spoke to Simon Wong, co-founder of social enterprise Singapore Sidecar Vespa Tours. As a Vespa enthusiast, what started out as a charity project involving Vespas led to a business involving local heritage discovery. Referencing to the latest developments with AR and VR technology, he added, “the Vespa experience is about to be enhanced through the use of tech to further enrich the guest experience”

[caption id="attachment_189012" align="alignnone" width="2560"] Valerie Boffy (Image: Matthew Ng/Lifestyle Asia)[/caption]

Pushing oneself to new limits is a detail that Valerie Boffy, co-founder of WOAM (Women on A Mission) resonates with as well. On this topic, she expressed, “Each teammate pushes her limits, discovers new strength within whether these strengths are physical or mental. We bond around the challenge we learn together, we support each other during these expeditions hence growing, enriching ourselves and making the challenge multi-dimensional.”

Partake in Game Changer experiences under The Enrich List, which comprises of a Sangha Retreat in the historic garden city of Suzhou, China with a bespoke Quantum Leadership course, an exploration of Art and even a course by Special Forces and Intelligence services among others.

Find out more about HSBC Jade’s Enrich List here.

The post Foster your heart, mind and soul with The Enrich List from HSBC Jade appeared first on Prestige Online - Hong Kong.

In December 2016, HSBC Singapore created a new wealth management business in Asia for the high-net worth individuals. Called HSBC Jade, this new wealth management service allows esteemed clients privileged access to the world’s most coveted experiences.

A recent HSBC research shows that Singapore has the highest proportion (along with France) of salaried millionaires in the world. HSBC Jade, together with its Premier International clients, incidentally makes up more than 50 percent of HSBC’s retail banking affluent Singapore-based clients, many of whom have global business or connections overseas in ASEAN, China, Hong Kong, United Arab Emirates as well as the non-resident Indian segment.

[caption id="attachment_179247" align="alignnone" width="1600"] The Enrich List is a portfolio of 50 unique global experiences with a focus on self-discovery and personal growth. (Photo: HSBC Jade)[/caption]

To better facilitate its clients’ need for international banking support, HSBC Jade recently launched the Jade Passport. This new initiative offers HSBC Jade’s clients from China, Hong Kong and Singapore smooth access to exclusive services including the use of  its Jade Centre and other banking services in these countries.

Besides having the largest proportions of “salaried millionaires,” the study also reveals that many of them value self-enrichment over wealth accumulation.

What this means is, high-net worth clients now place their focus on living purposefully, spending quality time and enjoying unique experiences with family; they also believe in giving back to society.

To support its clients’ pursuit of living fulfilling lives, HSBC worked with a team of partners and launched The Enrich List, a portfolio of 50 unique global experiences with a focus on self-discovery and personal growth, specially curated by a panel of experts and bespoke experience planners.

Ms Alice Fok, Head of Customer Propositions and Marketing, HSBC Bank (Singapore) explained: “Jade Passport was created to facilitate seamless access to our banking services in the key Asia cities where we see a lot of cross markets activities, while the Enrich List aims to be a source of inspiration for them to live a more purposeful life.”

[caption id="attachment_179248" align="alignnone" width="1600"] Alice Fok, Head of Customer Proposition and Marketing, HSBC Bank.(Photo: HSBC Jade)[/caption]

“Our research points to Singaporeans becoming more comfortable with their economic status. They are starting to shift their primary pursuit from material wealth to other more altruistic experiences which impacts the way they spend and invest. Jade Passport and The Enrich List were developed to respond to this shift.”

Based on four fundamental pillars — Curated Adventures, Ultimate Wellbeing, A Purposeful Life and Game Changers — the 50 experiences are meant to inspire and enrich lives.

On November 26, The Enrich list was unveiled to HSBC Jade clients at Valerie Boffy’s black-and-white colonial bungalow. Boffy is also the sixth French woman to climb Mount Everest, making her a game-changer in her own right.

[caption id="attachment_179249" align="alignnone" width="1600"] Christopher Kong (Photo: HSBC Jade)[/caption]

One of the The Enrich List’s experiences takes on Christopher Kong’s concept of thoughtful dining. Kong is the chef-owner of Dearborn, a Singapore-based modern American supper club that uses regional produce with a focus on minimal waste and sustainable seafood. Together with Mandarin Oriental Hotel, they created a special menu that aimed to evoke mindful eating.

[caption id="attachment_179254" align="alignnone" width="1600"] These cocktails feature Da Vinci’s most famous painting — Mona Lisa and The Vitruvian Man. (Photo: HSBC Jade)[/caption]

And what’s a meal without some delicious tipples? Inspired by A Special Supper, guests were served specially designed cocktails, featuring Da Vinci’s most famous painting — Mona Lisa and The Vitruvian Man.

[caption id="attachment_179250" align="alignnone" width="1600"] Edmond Wong (Photo: HSBC Jade)[/caption]

[caption id="attachment_179251" align="alignnone" width="1600"] Lim Tian Wee (Photo: HSBC Jade)[/caption]

Other highlights of the Singapore edition of The Enrich List include a special one-off ondeh ondeh created by Edmond Wong of Kim Choo Kueh Chang. In collaboration with Lim Tian Wee of Ujong Gourmet, the duo challenged palates with gourmet home-made jam and artisan cheeses, as well as Nonya dumplings.

For those hankering for some outdoor adventures, Simon Wong of social enterprise Triquetra took HSBC Jade clients for a spin in a vintage Vespa sidecar.

[caption id="attachment_179252" align="alignnone" width="1600"] Simon Wong (Photo: HSBC Jade)[/caption]

Celebrity wellness instructor Denise Keller was also on hand to guide HSBC Jade clients who want to empower, enhance and expand their well-being through her Pranayama breathing exercises.

More than just an evening to mark the launch of The Enrich List in Singapore, it was also a testament to HSBC Jade’s commitment to ensure that exclusive access to unique experiences are available for every high-net worth client.

[caption id="attachment_179253" align="alignnone" width="1600"] Denise Keller (Photo: HSBC Jade)[/caption]

Find out more about HSBC Jade’s Enrich List here.

Photos provided by HSBC Jade.

The launch was organised by Pernickety Events.

The post HSBC Jade debuts The Enrich List for its high-net worth clients appeared first on Prestige Online - Hong Kong.