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UNDERCOVER Fuses Two Nike Icons for SS22

UNDERCOVER unveiled its Spring Summer 2022 look book today, giving us our first look at the Japanese brand’s latest Nike sneaker collaboration. As part of the collection, UNDERCOVER has fused the Nike Air Force 1 with the Air Revaderchi, an ACG sneaker that was brought back to much fanfare in 2018. The Air Revaderchi debuted […]

After Luxury Brands Are Collabed Out, Then What?

Over the years, I’ve had the privilege of seeing the inner workings of luxury brands, mainly through dozens of frequent conversations with executives, designers, and PRs. So I can tell you that – along with “Should we have a TikTok? Does gifting work?” and “How do we successfully enter China?”– the question that is currently […]

Suddenly, Jun Takahashi’s UNDERCOVERISM Is Back

Boy, has Jun Takahashi’s UNDERCOVER been busy. The Japanese brand is soon rolling out its wild Evangelion collaboration alongside a new Gyakusou sneaker, and that’s to say nothing of various other sub-labels like The Shepherd, JohnUNDERCOVER, SueUNDERCOVER, and MADSTORE. As if that all wasn’t enough, Takahashi is reintroducing its defunct UNDERCOVERISM brand descriptor with a […]

Mr Porter teams up with Carhartt, Undercover and Aries on T-shirt capsule

Mr Porter T shirt collection

The collection drops June 3, exclusively on the Mr Porter website.

For more stories like this, visit www.thepeakmagazine.com.sg.

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