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Audemars Piguet’s New Supersonnerie Comes With a Dial Created by One of Switzerland’s Most Renowned Enamelers

Each piece has been hand-decorated in antique gold spangles.

These Two Ultra-Rare F.P. Journe Watches Can Be Yours for a Cool $1.6 Million

The timepieces are some of the earliest produced by the venerable Swiss brand.

How a Bugatti Stolen in 1938 Inspired Jacob & Co.’s New $1 Million Tourbillon Watch

This unique diamond-heavy piece is bonkers.

How Benedict Cumberbatch Learned to Freedive for Jaeger-LeCoultre’s New Short Film

The actor went to new depths to try out the brand's new Polaris models.

Breguet’s New Double Tourbillon Watch Is a $651,000 Ode to its Most Important Complication

It's as complex on the front as it is on the back.

Hublot’s Newest Big Bang Watch Pays Tribute to an Extreme Form of Tattooing

The all-black model is the work of Swiss tattoo artist Maxime Plescia-Buchi.

Glashütte Is Celebrating the 100th Anniversary of the Alfred Helwig Flying Tourbillon With a Limited-Edition $121,800 Watch

When it comes to something as precise and time-tested as the world of horology, the smallest innovations are cause for recognition. In celebration of a century since its pioneering watchmaker developed the flying tourbillon, Glashütte is issuing a new timepiece in homage to that breakthrough. This year marks the 100th anniversary since Glashütte’s very own […]

Jaquet Droz’s New Grande Seconde Watch Is a Stirring Take on the Moonphase

All hail the gray side of the moon.

Rafael Nadal and Richard Mille Celebrate 10 Years of Collaboration With a $1 Million Tourbillon

The new watch's structure was inspired by a tennis racquet.

How Rolls-Royce’s New Electric Airplane Inspired Bremont’s Latest Pilot’s Watch

The watch's case is forged from aviation-grade titanium.

James Marsden On His New IWC Film and the Watch That Got Away

And how the Swiss watchmaker turned him into a collector.

Audemars Piguet Is Set to Make Its Runway Debut During Paris Fashion Week

Models will wear the brand's timepieces during Ralph & Russo's spring 2021 show.
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