Celebrity Life

The success of retro styles isn’t slowing down. If anything, it’s picking up more momentum by the day. While cutting-edge performance is in, classic silhouettes will never go out of style. adidas gets it. Just take a look at the limited-edition adidas x Zalando collaboration which consists of an adidas Forum and a ZX 8000. […]

More people than ever are taking on trail-running as a sport, hobby, or way to stay fit. Over the course of the pandemic, people have reconnected with the outdoors. A lot of people that might have been considered full-time city dwellers before 2020 are now placing larger importance on surrounding themselves with nature. Trail-running offers […]

The rapper sports the all-white, unreleased Prada x Adidas Forum Low collab in his latest set of photos.

We all know the saying – “if it ain’t broken, don’t fix it.” Whenever we use it, it tends to make a lot of sense, usually because the context to which it is applied is negative. On occasion, however, remixing and refining what works leads to the creation of something special. With its new Blue […]

A$AP Rocky took to Instagram to tease what many are suspecting to be an upcoming Prada x adidas Originals Forum Low. Prada and adidas have worked on the Superstar, as well as a performance take on the America’s Cup sneaker, since the groundbreaking partnership was announced in 2019. The Forum Low would be Prada and […]

Brand: 43einhalb x adidas Originals Model: ZX 10.000 “Joint Path” Release Date: TBC Price: TBC Buy: Exclusively at 43einhalb What We’re Saying: German footwear retailer 43einhalb has been blessed with the chance to collaborate on adidas Originals’ ZX 10.000. For this project, 43einhalb co-founders Oliver Baumgart and Mischa Krewer have taken inspiration from friendships and […]

Even locked up in the Mercedes-Benz Stadium in Atlanta, ‘Ye isn’t slowing down with the adidas YEEZY releases. The latest drop is a pretty unique one, too. The adidas YEEZY Boost 350 V2 Light features a UV-sensitive upper which changes color in sunlight. The YEEZY Boost 350 V2 Light drops on August 28 but, as […]

We all like to be part of the inner circle, don’t we? You can deny it all you want, but knowing that you’re a VIP with special perks is always exciting. Of course, becoming a VIP often takes knowing the right people or putting in a lot of work. Not at adidas. adidas EU Members […]

On first thought, The Simpsons‘ favorite neighboreeno Ned Flanders is hardly the type you’d peg as a sneakerhead, but let’s remember, this is the same cat who once had Springfield in thrall when he stepped out in a pair of Assassins. Some 30 years on, and Flanders has his own adidas collab. Our verdict? Whisper it, but […]

A few years back, I noticed a sneaker trend in Scotland and parts of Ireland where nationalists would hack off the Union Jack flag that sits inside the window box of their Reebok classics with a scalpel (or some other sharp apparatus). As an expatriated Brit who has little interest in politics back home these […]

To celebrate the 30th anniversary of adidas Equipment, the German sportswear brand is calling on collaborative partners from its Consortium network and allowing them to reimagine four different silhouettes. Solebox is one of the lucky associates chosen to join the commemorative project and work on a never-before-released Three Stripes prototype. This week we get an […]

Bye bye Three Stripes: adidas is selling off Reebok to Authentic Brands Group in a deal estimated at around €2.1 billion (approximately $2.5 billion), according to Reuters. The German sportswear giant confirmed that it has putting Reebok up for sale earlier this year. Still, adidas seemed to be content to continue developing the Reebok brand […]