Celebrity Life

Pharrell is one of those people that can just do it all. From music to skincare, there’s nothing with the Pharrell name on it that doesn’t hit the spot. That goes for the artist’s adidas range, too. Pharrell has been working closely with the Three Stripes for several years now, covering all sides of the […]

Prada has recently joined hands with Adidas to weave a sustainable future. On January 13th the two fashion powerhouses will launch a conscious collection that re-imagines adidas’s signature Original Forum High and Low silhouettes, as well as ready-to-wear and accessories, with Prada’s ECONYL that debuted as a part of the brand’s Re-Nylon initiative. 

One man’s trash is another man’s treasure. To Prada, the treasure lies in the plastic waste, filling oceans up faster than these words are being typed up. In 2019, the heritage fashion house introduced its first innovative Re-Nylon collection that employed an infinitely-recyclable textile made out of fishing nets, discarded nylon, carpet and industrial waste. The fabric bears the name of ECONYl. According to its developers, every 100,000 tons of ECONYL produced help save 70,000 barrels of petroleum and reduce carbon dioxide emissions by 61,500 tons. The fabric has been proven to possess the capacity for countless recycling – reflecting, directly, the brand’s commitment to highly-utilitarian elegance and, of course, a more sustainable planet. 

The Collection

Now, Prada employs the explosive nature of fashion collaborations to push the frontiers of sustainability even further, this time, by partnering with the original sportswear giant – adidas. The joint collection boasts the ambition to look at luxury through the eco-conscious prism. An array of ready-to-wear, accessories, bags and, naturally, adidas Forum High and Low shoes – all made from ECONYL – plumbs the new depths in the common perception of circular fashion. 

Into the Metaverse

The innovative spirits of the collection do not stop at sustainable fabrics. The two brands make their stance on radical inclusivity clear with a unique digital activation that will take place in – you guessed it – the metaverse. This initiative will invite the fans of the collection to explore the novel virtual space and collaborate through open-source creation. A milestone in its own right, Prada and adidas delving into the still-young metaverse marks increased interest in the phenomenon expressed by the luxury brands. Last year, the likes of Gucci, Balenciaga and Burberry have already started making use of the technology in the launches of their accessories and capsule collections.

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It’s cozy season, which means one thing – it’s time to pull out your favorite hoody and sweatpants, possibly from Pharrell and adidas Originals‘ new Winter Premium Basics collection, and do a whole lot of nothing. If such a thing as the perfect hoody truly does exist, then it is the holy grail of style. […]

Thought adidas‘ purchase of a Bored Ape Yacht Club NFT and investment in The Sandbox were to be the Three Stripes’ only explorations of the Metaverse? Nope: the German company is going all the way in with a collaborative set of adidas Originals NFTs. Co-created with Bored Ape Yacht Club, gmoney, and PUNKS Comic, adidas […]

Brand: Microsoft Xbox x adidas Originals Model: Forum Buy: TBD Release Date: Late 2021 Editor’s Notes: Microsoft’s next-gen Xbox Series X console is hard enough to buy, can you imagine how difficult it’ll be to grab its new adidas collab? Dropping to commemorate Xbox’s 20th anniversary, the Xbox 20th Forum Tech is basically a souped-up […]

Brand: Jeremy Scott x adidas Originals Model: Forum Season: Fall/Winter 2021 Buy: Online at adidas Release Date: October 2 Editor’s Notes: Jeremy Scott and adidas Originals’ latest collaborative effort might not give you wings but it will satisfy your sweet tooth. Just months after reviving their famed “winged” sneaker, the duo will release the DIP collection, a […]

We all know the saying – “if it ain’t broken, don’t fix it.” Whenever we use it, it tends to make a lot of sense, usually because the context to which it is applied is negative. On occasion, however, remixing and refining what works leads to the creation of something special. With its new Blue […]

Brand: BEAMS x adidas Buy: BEAMS’ site and stores from July 23 Editor’s Notes: adidas Originals must really be feeling the “Spirit of the Games,” because it’s following up its Olympics-themed 2020 sneaker drop with a new lineup of retro runners indebted to the 1984 Los Angeles Games. This time, Japanese retailer BEAMS oversaw the […]

Brand: adidas Originals Model: Forum Exhibit Low, Forum Exhibit Mid, and Forum Low Release Date: July 16 Price: TBD Buy: adidas.com/forum and select adidas retail locations What We’re Saying: After recently reintroducing modernized versions of the Forum Mid and Low — once a prized hoops silhouette that now welcomes all pursuits — adidas Originals is […]

Chicago has a rich art scene that dates all the way back to the 1800s with the founding of the Chicago Academy of Design. Today, it’s home not only to one of the most well-known art museums in the city but also to a new generation of artists making waves in the scene — like […]

In the next part of our series with adidas Originals where we spotlight unique subcultures in American cities, we turn our attention to Atlanta’s motorbike scene. Dirt bike riding and ATV four-wheelers cruising city streets might seem dangerous if not illegal, but for certain communities, it’s a way of life and a less risky form […]

In the first part of our series spotlighting the creative communities that make up some of the most vibrant American subcultures, we turn our attention to New York City’s parks and playgrounds. New York has played a crucial role in the development of modern sports and street fashion. It’s why we’re showcasing the adidas Originals […]