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Celebrity Life

Influencers in China Are Irreplaceable

by Tony Wang
Our latest research, presented in ‘The New Key Opinion Leader is Here’ report — written in partnership with Tony Wang and with data from TD Reply — evaluates how a new generation of Chinese Key Opinion Leaders (KOLs) are growing up on a different set of platforms and changing the rules of influencer marketing. We […]
Posted in china, cultural opinion leader, features, Highsnobiety Insights, Kol, Style, tianwei zhang, white paper

The Best Influencer Strategy Is Building Community

by Tony Wang
Our latest research, presented in “The New Key Opinion Leader Is Here” report — written in partnership with Tony Wang and with data from TD Reply — evaluates how a new generation of Chinese Key Opinion Leaders (KOLs) are growing up on a different set of platforms and changing the rules of influencer marketing. We call […]
Posted in china, cultural opinion leader, features, Highsnobiety Insights, Kol, rui zhou, Style, white paper
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