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The Best Influencer Strategy Is Building Community

by Tony Wang
Our latest research, presented in “The New Key Opinion Leader Is Here” report — written in partnership with Tony Wang and with data from TD Reply — evaluates how a new generation of Chinese Key Opinion Leaders (KOLs) are growing up on a different set of platforms and changing the rules of influencer marketing. We call […]
Posted in china, cultural opinion leader, features, Highsnobiety Insights, Kol, rui zhou, Style, white paper
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