Celebrity Life
Influencers in China Are Irreplaceable
Our latest research, presented in ‘The New Key Opinion Leader is Here’ report — written in partnership with Tony Wang and with data from TD Reply — evaluates how a new generation of Chinese Key Opinion Leaders (KOLs) are growing up on a different set of platforms and changing the rules of influencer marketing. We […]
The Best Influencer Strategy Is Building Community
Our latest research, presented in “The New Key Opinion Leader Is Here” report — written in partnership with Tony Wang and with data from TD Reply — evaluates how a new generation of Chinese Key Opinion Leaders (KOLs) are growing up on a different set of platforms and changing the rules of influencer marketing. We call […]
Who is Changing the Rules of Influence in China?
Our latest research, presented in the The New Key Opinion Leader is Here report evaluates how a new generation of Chinese Key Opinion Leaders (KOLs) are growing up on a different set of platforms and changing the rules of influencer marketing. We call them Cultural Opinion Leaders (COLs). Driven by Gen Z culture, COLs will set the […]
Post-Pandemic, Who Even Is the New Luxury Consumer?
Our latest research, presented in our New Luxury, New Normal: How the Last 18 Months Have Changed a New Generation of Consumers report, reevaluates the changing relationship between youth culture and luxury goods in a post-pandemic world. For access to the findings, sign up for a direct download link and a breakdown of the biggest […]