Celebrity Life

Prada has recently joined hands with Adidas to weave a sustainable future. On January 13th the two fashion powerhouses will launch a conscious collection that re-imagines adidas’s signature Original Forum High and Low silhouettes, as well as ready-to-wear and accessories, with Prada’s ECONYL that debuted as a part of the brand’s Re-Nylon initiative. 

One man’s trash is another man’s treasure. To Prada, the treasure lies in the plastic waste, filling oceans up faster than these words are being typed up. In 2019, the heritage fashion house introduced its first innovative Re-Nylon collection that employed an infinitely-recyclable textile made out of fishing nets, discarded nylon, carpet and industrial waste. The fabric bears the name of ECONYl. According to its developers, every 100,000 tons of ECONYL produced help save 70,000 barrels of petroleum and reduce carbon dioxide emissions by 61,500 tons. The fabric has been proven to possess the capacity for countless recycling – reflecting, directly, the brand’s commitment to highly-utilitarian elegance and, of course, a more sustainable planet. 

The Collection

Now, Prada employs the explosive nature of fashion collaborations to push the frontiers of sustainability even further, this time, by partnering with the original sportswear giant – adidas. The joint collection boasts the ambition to look at luxury through the eco-conscious prism. An array of ready-to-wear, accessories, bags and, naturally, adidas Forum High and Low shoes – all made from ECONYL – plumbs the new depths in the common perception of circular fashion. 

Into the Metaverse

The innovative spirits of the collection do not stop at sustainable fabrics. The two brands make their stance on radical inclusivity clear with a unique digital activation that will take place in – you guessed it – the metaverse. This initiative will invite the fans of the collection to explore the novel virtual space and collaborate through open-source creation. A milestone in its own right, Prada and adidas delving into the still-young metaverse marks increased interest in the phenomenon expressed by the luxury brands. Last year, the likes of Gucci, Balenciaga and Burberry have already started making use of the technology in the launches of their accessories and capsule collections.

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Tiger motifs and patterns take the spotlight in this timely menswear collection.

The post Dior and Kenny Scharf teams up again for a capsule Chinese New Year collection appeared first on The Peak Magazine.

Limited to 2,000 pieces worldwide, the TAG Heuer x Super Mario timepiece will please fans of the game who want some nostalgia on their wrists.

The post Mamma mia! TAG Heuer is releasing a Super Mario limited edition Connected smartwatch appeared first on The Peak Magazine.

Limited to 2,000 pieces worldwide, the TAG Heuer x Super Mario timepiece will please fans of the game who want some nostalgia on their wrists.

For more stories like this, visit www.thepeakmagazine.com.sg.

After having collaborated several times with the art world, Kim Jones is now turning, for the first time, to the world of music for Dior.

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Travis Scott After having collaborated several times with the art world, Kim Jones is now turning, for the first time, to the world of music for Dior.

For more stories like this, visit www.thepeakmagazine.com.sg.

The limited edition collection celebrates the design excellence of two brands in distinct fields.

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Appearing in the colourways of black, blue, brown and green.

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The just-dropped news of the exciting The North Face X Gucci collab between the iconic outdoors brand and the Italian luxury giant has set the fashion world alight - in a good way. The campaign, shot in the breath-taking Alps, features adventurers, hiking and camping by the stunning lakes. The collection debuts throughout Mainland China first, and from the 31st December Hong Kongers will be able to shop it at Cochrane Street in Central and Harbour City in Tsim Sha Tsui.

Full of bright 70-inspired hues and vivid patterns, characteristic of Alessandro Michele's aesthetic, the cross-category collection of menswear and womenswear, soft accessories, luggage and shoes, blend the boundaries between sports, outdoors and high fashion. Collab tents and sleeping bags are also bringing a new dimension to glamping.

We see massive appetite for the collection already, with the news gaining viral traction; showing the apparel industry once again that unexpected collaborations can make for the hottest and most successful fashion drops, transcending style tribes. Case in point is Louis Vuitton and Supreme, with roaring success, and Vuitton's collabs with artists like Murakami.

This has also been incredibly timely in the age of the pandemic, with the appreciation of nature, the outdoors and healthy living at an all-time high. We're all yearning for adventure in new places and this kind of curiosity is right in line with Michele's explorations of style and culture. San Fransisco-founded The North Face has obviously been synonymous with adventure, freedom, and discovery for decades, and the partnership offers gorgeous, desirable pieces and items that touch both brands' DNAs.

What I'm extra excited about is eco-sustainable angle, with the luggage containing ECONYL®- a nylon made from recycled and regenerated materials such as fish nets, carpets, and other waste that can be additionally recycled itself. Circularity in fashion is huge and much needed, with even some archival fabrics given new life by being partially incorporated into this new range. A future-facing collection for those who seek adventure, The North Face x Gucci is a triumph.

The post The North Face X Gucci Shows That Unexpected Collabs Still Win the Game appeared first on Prestige Online - Hong Kong.