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Tom Holland Stars in Prada’s Newest Campaign

Hollywood's latest "It" boy, Tom Holland, fronts Prada's latest campaign, In the Mood for Prada.

The post Tom Holland Stars in Prada’s Newest Campaign appeared first on LUXUO.

Adidas for Prada Re-Nylon: Sustainable Luxury at Its Best

Prada has recently joined hands with Adidas to weave a sustainable future. On January 13th the two fashion powerhouses will launch a conscious collection that re-imagines adidas’s signature Original Forum High and Low silhouettes, as well as ready-to-wear and accessories, with Prada’s ECONYL that debuted as a part of the brand’s Re-Nylon initiative. 

One man’s trash is another man’s treasure. To Prada, the treasure lies in the plastic waste, filling oceans up faster than these words are being typed up. In 2019, the heritage fashion house introduced its first innovative Re-Nylon collection that employed an infinitely-recyclable textile made out of fishing nets, discarded nylon, carpet and industrial waste. The fabric bears the name of ECONYl. According to its developers, every 100,000 tons of ECONYL produced help save 70,000 barrels of petroleum and reduce carbon dioxide emissions by 61,500 tons. The fabric has been proven to possess the capacity for countless recycling – reflecting, directly, the brand’s commitment to highly-utilitarian elegance and, of course, a more sustainable planet. 

Adidas for Prada

The Collection

Now, Prada employs the explosive nature of fashion collaborations to push the frontiers of sustainability even further, this time, by partnering with the original sportswear giant – adidas. The joint collection boasts the ambition to look at luxury through the eco-conscious prism. An array of ready-to-wear, accessories, bags and, naturally, adidas Forum High and Low shoes – all made from ECONYL – plumbs the new depths in the common perception of circular fashion. 

Adidas for Prada

Into the Metaverse

The innovative spirits of the collection do not stop at sustainable fabrics. The two brands make their stance on radical inclusivity clear with a unique digital activation that will take place in – you guessed it – the metaverse. This initiative will invite the fans of the collection to explore the novel virtual space and collaborate through open-source creation. A milestone in its own right, Prada and adidas delving into the still-young metaverse marks increased interest in the phenomenon expressed by the luxury brands. Last year, the likes of Gucci, Balenciaga and Burberry have already started making use of the technology in the launches of their accessories and capsule collections.

Adidas for Prada

Find out more here

The post Adidas for Prada Re-Nylon: Sustainable Luxury at Its Best appeared first on Prestige Online - Hong Kong.

Miu Miu SS22 Is Way 2 Sexy

Brand: Miu Miu Season: Spring/Summer 2022 Buy: Harvey Nichols, Luisaviaroma Editor’s Notes: At Miu Miu’s SS22 show, guests perched on office chairs, an unorthodox seating choice that set the stage for what was presumably an outing in corporate chic. Instead, show-goers got anything but office-wear, at least in the traditional sense. Waistlines sat at dangerously low depths, reviving the […]

Prada SS22 Leaves Us Hungry For More

Miuccia Prada and Raf Simons continue their creative dialogue with the duo’s latest co-designed Prada collection, unveiled simultaneously in Milan and Shanghai earlier today. The duality of the show’s presentation — separate yet synchronous — mimics Prada and Simons’s partnership, as well as the sartorial themes experimented with on the Spring/Summer 2022 runway. “A seduction through […]

Miuccia Prada and Raf Simons release their first menswear collaboration

The pairing of these two designers has borne its first glorious fruits in the world of menswear.

The post Miuccia Prada and Raf Simons release their first menswear collaboration appeared first on The Peak Magazine.

Miuccia Prada and Raf Simons release their first menswear collaboration

Prada

The pairing of these two designers has borne its first glorious fruits in the world of menswear.

For more stories like this, visit www.thepeakmagazine.com.sg.

Leg Day Starts Yesterday for Prada’s Thigh-High SS22 Collection

We hate to say we told you so but, as predicted, shorts are getting even shorter. For their second collaborative collection, Miuccia Prada and Raf Simons reunite to take the 5-inch seam trend to brave new heights. Prada‘s SS22 collection, as part of Milan Fashion Week, was filmed between Fondazione Prada’s red-walled Deposito in Milan and the glistening beaches of Sardinia. […]

Established Designers with Famous Mentors, Where Are They Now?

“Don’t be afraid to take time to learn. It’s good to work for other people. I worked for others for 20 years. They paid me to learn.” – Vera Wang

The post Established Designers with Famous Mentors, Where Are They Now? appeared first on LUXUO.

The Prada x Raf Simons Spring/Summer 2021 Combines Traditional House Codes With Modern Style Cues

Miuccia Prada shares "creative input and decision making" with Raf Simons in a co-branded Spring/Summer 2021 collection.

The post The Prada x Raf Simons Spring/Summer 2021 Combines Traditional House Codes With Modern Style Cues appeared first on LUXUO.

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